“We create experiences to build consumer empathy”
Live Action Need: A leading and global haircare brand wanted to build the cross-function team’s empathy with their consumers to ensure consumers were at the centre of every decision. They asked us to create an enjoyable learning experience for their quarterly global get-together.
We created a consumer-focused experience for 50 team-members to lead relaxed and insightful conversations with key consumers from around the world – both face to face and through online video interviews.
We tailored the toolkit, facilitation style and exercises so that the experience struck a balance between relevance (to individual’s function/role) and being enjoyable, convivial and memorable for future decision-making.