SUCCESS STORY

“We use deep human connection to ignite understanding and fuel transformation”

Capability Need: To make Consumer Insights in Essity more visible and impactful, delivering on a company-wide commitment to consumer-centricity

Paraffin approach

Working with the cross-category Insights team to create a shared vision for delivering consumer-centricity across Essity

  • Developing cross-category and external inspiration and best practice sharing
  • Generating ideas for making existing insights more impactful and visible in the business
  • Creating a consumer and customer focused launch event, in multiple locations, to bring best practice insights work to life

Outcome

The Insights teams have a clear plan of how to showcase insights, raising their profile within the company, and therefore the importance of consumers in every decision

  • Existing Insight work yields a higher return on investment as it is used more memorably, for longer periods of time across the business with higher influence at every level
  • Essity teams feel closer to the consumers they serve across the business on a daily basis, creating consumer-centric growth opportunities
  • Powerful insight work is shared beyond the category to inspire and inform

 

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