“We supercharge our clients marketeer teams to work with media agencies in delivering world class, global media strategies”

Capability Need: To supercharge our clients marketeer teams to work with media agencies in delivering world class, global media strategies

Paraffin approach

Working with the client to shape the content framework via the facilitation of cross functional team workshops.

• Creative materials engaged individuals and inspired them to remember the training in a memorable and meaningful way.
• Wordsmithed the content into digestible bite sized chunks enabling effective learning.
• Evoked thinking, discussion and challenge on the topic
• Gained a deeper insight from leading industry experts
• Brought to life the training with enigmatic storytelling
• Created a ‘dress rehearsal’ situation, from which to optimise content prior to the global roll out

Outcome

Supporting the client’s ambition to be world class marketing leaders, the training engaged 1800 people.

A Toolkit for global best practice helped to improve clarity and collaboration between brand teams and media agencies.