“It worked just as well as an in-person workshop and in fact, sometimes even better!” – CMI Lead Axe Global

Axe Growth Spaces Innovation Workshop

Project Need: To design and deliver an online collaboration journey via a series of online innovation workshops for a global team.

Paraffin Approach:

  • Creating stimulus as a springboard for ideation around 3 growth spaces, including inspiring examples from the outside world, case studies, expert perspectives and consumer interviews.
  • Collaboration using virtual collaboration platforms, video sessions and online quizzes to keep engagement and energy.
  • Active creative facilitation using lateral thinking tools to break the rules and stretch ideas beyond the obvious.



The team created over 30 innovation ideas, with 13 shortlisted to consider to go into further testing.

Online workshops enabled a truly inclusive collaboration journey for global partners to co-create high quality ideas.

‘’Coral at Paraffin was a great host, the sessions were productive and energetic, with good time keeping and great output. The themes were really exciting. And I managed to complete the entire workshop from the comfort of my desk"
CMI Lead Axe Global
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