How do you know if your project has been a success, and why are success stories so important? Projects can be complicated or hard to explain, and success stories help bring meaning and memorability in 3 ways:
Success stories can have a huge impact and create project visibility, credibility and clarity, and successful projects are referred to long after the project ends by a far wider set of advocates than the original team (as they say, success has many fathers!).
But, there’s a challenge. In order to have a good success story, you need to be able to measure success. Using the right measurement makes it easier for people to understand the value and impact of your project. And measuring success has to start at the beginning of the project, not at the end.
In order to get industry best practice we interviewed capability and innovation clients working in the biggest global businesses, and measurement experts from Qualtrics, DFID and IPSOS.
Our research has shown us:
From our interviews and research, we have designed a 2 hour free online training session to provide you with a best practice toolkit for Measuring Success, featuring 3 key stages:
In each area we will be exploring the pitfalls, best practice examples and finally we’ll do a big reveal on tools and techniques.
You will leave the training with:
Whether you are agency or client side make sure you create maximum impact through your projects and workshops by telling a compelling success story driven by measurement.