We bring fresh, creative energy to your Innovation, Insights and Capability challenges

Supercharged
Innovation

We unleash fresh, creative magic to generate and build big, original, actionable ideas that consumers love

We Offer

BESPOKE INNOVATION SPRINTS

Rapid delivery of desirable, feasible, viable, big ideas that land in the business

CREATIVE PROVOCATEURS

Tailored recruitment from our database of Paraffin Provocateurs to provoke and spark new ideas

TREND TREKS

Deep-dive immersions, for fresh, actionable insight

CLAIMS CREATION

Original, differentiated claims development

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Supercharged
Insight

We bring you closer to your consumers, shoppers and customers, to discover fresh, deep insights that will fuel your growth

We Offer

TAILORED INSIGHT DISCOVERY

Rigorous approach to uncover new, deeper human insights

REWIND RESET

Mining multiple sources to deliver laser-sharp distilled knowledge

CONSUMER CO-LAB

Delivering co-created ideas and solutions

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Supercharged
Capability

We deliver disruptive learning journeys that fuel your transformation and build culture and capability that lasts 

We offer

CUSTOM LEADERSHIP TRANSFORMATION

Bespoke leadership and talent programmes for insights, innovation and marketing teams

INNOVATION LEADERSHIP & IMPACT

Inspiring and enabling creative, confident innovators

BUILDING CONSUMER-CENTRICITY

Inspiring and enabling consumer-centric leaders

SUPERCHARGED TEAMS

Unlocking collaboration in teams and communities

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We specialise in

harnessing
collective
intelligence

through immersive experiences, creative sprints, capability transformation and collaboration tools

Our Expertise

Our Inspiration

In the 1800s James Young invented Paraffin – the first safe affordable fuel that gave people light.

Our founder Pam, James’ 4x great grand-daughter, shares her ancestor’s passion for invention. 150 years on, our practice is still rooted in fuelling collective energy and creativity.

Author of ‘Supercharged Teams’ and The Workshop Book’‘, Pam is a global thought leader on collective intelligence for creativity and learning.