Our Work in
Innovation

Our Work in
Innovation

Shaping the
Future of Beauty

Bespoke Innovation Sprint to create an innovation pipeline across multiple categories - Beauty, Fragrance and Make Up for a global FMCG business
We defined and aligned strategic focus, inspired and provoked fresh thinking, co-created new ideas (online and in person), delivered a prioritized idea pipeline, and crafted concepts for testing, across categories.

Client impact

'We had the best ever concept test results across all categories – with really strong insight scores.'

'Your process gave us so much more clarity than other agencies.'

'We now know how to use time wisely in a process like this, and we are in a much more advanced place.'

Client impact

'We had the best ever concept test results across all categories – with really strong insight scores.'

'Your process gave us so much more clarity than other agencies.'

'We now know how to use time wisely in a process like this, and we are in a much more advanced place.'

Innovating Claims
for Oral Care

Tailored Claims Sprint to create a library of claims stories that are rooted in product science and behavioural insight for a leading oral care brand
We brought multi-functional teams and experts together with curated stimulus and immersions to stretch thinking and generate a library of original stories for testing and roadmap development.

Client impact

'The best workshop I’ve been to.'

'Feeling energised, I didn’t believe the team could broaden their thinking about the topic, but they did.'

Client impact

'The best workshop I’ve been to.'

'Feeling energised, I didn’t believe the team could broaden their thinking about the topic, but they did.'

GenZ Immersion
for Global Spirits

Tailored Trend Trek to bring the outside in, uncover consumer truths about GenZ, and use these to inform a new set of targeted design principles for a global spirits brand
We designed and led an immersive experience for the client team and agencies in London, joined by creative GenZs. A highly engaging 4min short film output helped amplify the insights to key stakeholders.

Client impact

'In 3.5 hours we created Gen Z Innovation Design Principles that are deeply rooted in consumer understanding and needs.'

'I've done a lot of these before and this is the best I've ever seen.'

Client impact

'In 3.5 hours we created Gen Z Innovation Design Principles that are deeply rooted in consumer understanding and needs.'

'I've done a lot of these before and this is the best I've ever seen.'