We bring fresh, creative energy to your Innovation, Insights and Capability challenges
SuperchargedInnovation
We unleash fresh, creative magic to generate and build big, original, actionable ideas that consumers love
We Offer
BESPOKE INNOVATION SPRINTS
Rapid delivery of desirable, feasible, viable, big ideas that land in the business
CREATIVE PROVOCATEURS
Tailored recruitment from our database of Paraffin Provocateurs to provoke and spark new ideas
TREND TREKS
Deep-dive immersions, for fresh, actionable insight
CLAIMS CREATION
Original, differentiated claims development
SuperchargedInsight
We bring you closer to your consumers, shoppers and customers, to discover fresh, deep insights that will fuel your growth
We Offer
TAILORED INSIGHT DISCOVERY
Rigorous approach to uncover new, deeper human insights
REWIND RESET
Mining multiple sources to deliver laser-sharp distilled knowledge
CONSUMER CO-LAB
Delivering co-created ideas and solutions
SuperchargedCapability
We deliver disruptive learning journeys that fuel your transformation and build culture and capability that lasts
We offer
CUSTOM LEADERSHIP TRANSFORMATION
Bespoke leadership and talent programmes for insights, innovation and marketing teams
INNOVATION LEADERSHIP & IMPACT
Inspiring and enabling creative, confident innovators
BUILDING CONSUMER-CENTRICITY
Inspiring and enabling consumer-centric leaders
SUPERCHARGED TEAMS
Unlocking collaboration in teams and communities
Our Inspiration
In the 1800s James Young invented Paraffin – the first safe affordable fuel that gave people light.
Our founder Pam, James’ 4x great grand-daughter, shares her ancestor’s passion for invention. 150 years on, our practice is still rooted in fuelling collective energy and creativity.
Author of ‘Supercharged Teams’ and The Workshop Book’‘, Pam is a global thought leader on collective intelligence for creativity and learning.