Our Clients
Supercharged Intelligence
is powered by...
HUMAN INTELLIGENCEOur People
A global team of 60 brand, marketing, innovation, insight and capability experts, sharing 500+ years in the business.
Partnering with the biggest and best brands and businesses in the world, to bring sharp thinking, global agility and breakthrough creativity to unlock transformative value.
NETWORKED INTELLIGENCEOur Sparks
A diverse collective of 300+ industry experts, influencers, provocateurs and edge consumers – selected and primed to creatively co-create solutions to your business challenges.
ACCELERATED INTELLIGENCEOur Edge
Instant access to our frameworks, best-selling manuals, and ready-to-use tools, tailored to your business challenge. Keeping you ahead of the curve with the best thinking. We’re constantly evolving, experimenting, creating and powered by creative use of AI.
Supercharged Intelligence
...tailored for business impact
SUPERCHARGEDInnovation
Creative innovation sprints that fuel fresh, breakthrough ideas
Ignited by our Sparks network of influencers, innovators and experts and amplified by AI, we make innovation sprints more creative and more inspiring, for bigger, bolder outcomes
SUPERCHARGEDInsight
Connecting you with the people who matter most
Through immersive, human-centred experiences, we surface overlooked consumer truths and turn them into powerful business solutions that unlock brand and business growth
SUPERCHARGEDCapability
Transformational learning journeys for performance that lasts.
Transformational learning journeys that change behaviour and culture. Our programmes leverage emotion, creative content and live action practice to equip teams with the skills, confidence and the culture to thrive, with measurable ROI and lasting impact.
Our Heritage
In the 1800s James Young invented Paraffin – the first safe affordable fuel that gave people light.
Our founder Pam, James’ 4x great grand-daughter, shares her ancestor’s passion for invention.
150 years on, our practice is still rooted in fuelling collective insight, energy and creativity.
‘We know you’ve pushed a huge amount over the line, with limited budget, to make this work so impactful and we really appreciate it’
“The flow and build of the session was super engaging, the best-in- class examples were spot on. Very well done.”
‘This has been one of the most productive and inspiring workshops we’ve ever had. The ideas and innovations we’ve developed are truly groundbreaking’
‘The collaboration and innovation we’ve experienced here are unmatched. This has set a new benchmark for our future projects’
‘Your team did an incredible job! I honestly can’t think of anything they could have done better. Their agility was incredible, their client-first behaviour amazing.’
‘This workshop has been a game-changer for our innovation process. The energy and ideas generated here are incredible’
“Paraffin’s novel, structured and strategic co-creation approach made them the ideal partner for uncovering consumers’ unmet needs”
“I can’t speak highly enough of all the ways in which Paraffin support me & the team”
“The multi-sensory experience allowed participants to fully engage with the content and also have a lot of fun! A memorable and impactful session.”