The Power of Disruptive Learning Experiences – Top Tips from Recent Case Studies

The Netflixification of Learning, where learning content is endlessly scrollable but rarely applied, creates the illusion of capability development while failing to build real capability or meaningfully change behaviour.

Just as having a library card doesn’t make you knowledgeable, having access to learning content doesn’t build capability. True transformation requires more than passive consumption. 
If you build it, they will not come. To land learning for life, we must take them on an engaging and experiential learning journey.

Here are some of our top tips for Supercharged Capability, with examples of successful learning experiences we have delivered for our clients:

JOURNEY OF DISCOVERY INTO CONSUMER WORLDS 

What if… you want to roll out a new consumer segmentation in a way that brings people close to consumers’ reality and ensures ever deeper understanding of their needs
Our client wanted to make an impact with new segmentation including qual and quant data. We mined the data to curate a 2-day immersive experience in a single event space, taking 99 participants on a voyage of discovery, as they travelled the world visiting and experiencing the homes and lives of 5 consumers. We then scaled the experience, creating a playbook to enable 30 countries to run their own immersive events.

Top Tip: Engaging emotions and senses with a multi-media, multi-sensory experience, will ensure unforgettable learning.

TELL THEM SOMETHING SURPRISING ABOUT THEMSELVES

What If… you want to engage a community who don’t believe they need to learn?  Our client wanted to address stereotyping in advertising portrayal and bring greater diversity to their campaigns, but many of the marketing community didn’t feel they had anything to learn.  We created a survey that evaluated unconscious biases and engaged everyone to test themselves. The results were surprising to many and led to much greater engagement in the teams.

Top Tip: Give people personal reasons to learn, tapping into personal insight and motivations can lead to a more transformational capability experience.

LEARNERS WANT TO CONTRIBUTE AND BELONG

What if… you want to ensure that your selective leadership development programme makes a lasting impact  

Our client wanted a programme for a select group of talented leaders that would make a lasting impact through their careers. We created a rolling programme with the principle of Getting and Giving. Participants receive ‘Gets’ (monthly coaching, masterclasses, mentoring etc.) with the clear expectation that they will ‘Give’ back to the business by passing on training and inspiration to others.

Top Tip: Build lasting communities of learning by creating small peer groups and learning cohorts, supporting each other and even competing.

EVERYDAY SNACKABLE LEARNING 

What if… you want to upskill a global community, while keeping them fully focussed on the day job
Our client wanted to upskill a functional team in several areas to improve success rates and deliver the strategy, taking minimal time out of the day job at a time of major business change. We had to find a way to equip them with the skills to stay competitive, without disrupting their day. Inspired by apps like Duolingo we created a groundbreaking new ‘micro-moments’ everyday learning programme.

Each day, participants were sent a learning post with real, actionable learning from 5 key business areas. They could choose to receive the posts via WhatsApp, email or via an immersive game. It took only 2 mins a day, that is only 30 minutes per month.  For those who wanted a deep dive, each module also included an immersive facilitator led workshop of 60 mins. The impact was very positive with 800+ participants and measurable uplift in capability.

Top Tip: By providing variety in how people engage with the content, we can integrate learning smoothly into their daily digital routine, so it doesn’t feel disruptive to their day.

IMMERSIVE EXPERIENCES TO PROVOKE EMOTION 

What if… you want to re-energize and refresh a marketing community after a period of intense business change?
Our client wanted to help the marketing community to re-engage with the first principles of marketing and rediscover their love for their roles and purpose.
We worked with a partner agency to create an experiential category immersion into the world of petcare. This involved 100 marketers, over 30 groups each with a dog and a human consumer, in a full 360 immersion, with multiple touch-points, bringing to life the reality of how we impact our consumers and customers, with no PowerPoint to be seen!

Top Tip: In a world of overload, the most memorable moments are those that provoke emotion – use the power of a curated, provocative experience to make learning stick.

POWERFUL DIGITAL IMMERSIVE EXPERIENCES 

What if… you want to digitize a successful in-person learning experience, without losing its immersive impact?

Our client wanted to create a digital version of a tried and tested in person learning programme, to drive global reach and lasting impact, without compromising the experience.

We created a visually dynamic learning journey featuring films, infographics, quizzes, and immersive storytelling, working across multiple stakeholders, agencies, and partners to ensure the best-in-class execution.

Top Tip: Design any learning experience to engage, challenge, and inspire, making learning practical and immediately applicable to their day to day.