Supercharged
Capability

Supercharged
Capability

Igniting
Future Leaders

Award-winning Leadership Transformation Programme for High Potential Talent at a Global FMCG business. We co-created a highly successful 12-month programme for 15 high-potential, high-performing individuals in Insights teams.
Ignite is now in its third year, and is accredited by the Market Research Society. 33% of Igniters have been promoted since the beginning of the programme.

Client Impact

'We are really pushing the business into uncomfortable areas, and I am happy to have such a strong partner to do so.'

‘The amount of work achieved, and its creativity and quality is astounding - we are going to change and create a new corporate culture!’

Client Impact

'We are really pushing the business into uncomfortable areas, and I am happy to have such a strong partner to do so.'

‘The amount of work achieved, and its creativity and quality is astounding - we are going to change and create a new corporate culture!’

Creative Excellence
in Global Drinks

Creative Sparks was a year long programme to educate, inspire, and challenge ever-greater creative excellence for 6000 global marketers and agency partners to drive brand growth.
We designed and delivered a capability journey with 5 modules that were rolled out across the world with a comprehensive range of immersions, experiences and practical tools, all delivered via a train-the-trainer model.

Client Impact

'The impact was a increase in measured creativity across the Marketing Mix, as well as driving new conversations and energy in our marketing team.'

'Paraffin played an instrumental role in the development and implementation of the programme across our organisation.'

'Paraffin's knowledge and passion for the subject matter, their expertise in capability development, and understanding of how to drive cultural and behavioural change, were key in ensuring our programme was a huge success.'

Client Impact

'The impact was a increase in measured creativity across the Marketing Mix, as well as driving new conversations and energy in our marketing team.'

'Paraffin played an instrumental role in the development and implementation of the programme across our organisation.'

'Paraffin's knowledge and passion for the subject matter, their expertise in capability development, and understanding of how to drive cultural and behavioural change, were key in ensuring our programme was a huge success.'

The Art
& Science of Insights

Award-winning Insights Transformation Programme for a global FMCG business. With our client we co-designed a unique insights framework and capability journey, which has been delivered to more than 1000 people globally.
Our programme is now the foundation of the Front-End Innovation process, where insights are created and then applied to Innovation by senior Marketing and R&D, ensuring innovation is rooted in consumer needs. The outcome has been a strengthened concept pipeline that has doubled our delivery of high or medium-high relevance to consumers (as externally validated by Ipsos) and has contributed 1100 new insights across the business on 40 live business challenges using consumer data in just one year.

Client Impact

'Art and Science of Insights was a step change in driving human understanding.'

'It is a simple, understandable, yet powerful framework that helps anyone turn observations into actionable insights which have been critical to drive the innovation pipeline.'

Client Impact

'Art and Science of Insights was a step change in driving human understanding.'

'It is a simple, understandable, yet powerful framework that helps anyone turn observations into actionable insights which have been critical to drive the innovation pipeline.'

Business Impact
Transformation for Insights

Customised skills and behaviours programme to transform the business impact of the Insights, Data and Analytics community for a global social media brand.
We designed and facilitated a learning journey to build skills and behaviours in 4 areas: Stakeholder Management, Customer-Centricity, Storytelling and Personal Brand. By completely customizing content to make it relevant and engaging, we ensured lasting impact with simple tools for everyday use, and a feedback mechanism to track progress.

Client Impact

'Thanks so much for partnering me and the team, we value your sessions massively, they have made a HUGE impact on our team and how much we enjoy being together is in no small way down to the foundations you have helped lay in your workshops'

‘Thank you for your incredible energy - the content was pitch perfect! And for keeping us on track, organizing the logistics, running the sessions and the all round great impact.’

Client Impact

'Thanks so much for partnering me and the team, we value your sessions massively, they have made a HUGE impact on our team and how much we enjoy being together is in no small way down to the foundations you have helped lay in your workshops'

‘Thank you for your incredible energy - the content was pitch perfect! And for keeping us on track, organizing the logistics, running the sessions and the all round great impact.’

Insight Generator
for Global Beer

Enabling all Marketing and Insights teams to generate powerful insights for business impact around the world.
We designed the Insight Generator toolkit, including animations, workshops and train-the-trainer materials, and rolled it out globally across all marketing and insight functions. The toolkit structured the investigation of business questions, collection of consumer insight, and the connecting of data to create platforms to underpin brand and innovation activity.

Client Impact

‘Your workshops on live brand questions brought to life the impact of powerful insight platforms on future innovation opportunities.’

Client Impact

‘Your workshops on live brand questions brought to life the impact of powerful insight platforms on future innovation opportunities.’

Insights Impact
Immersion for Global Drinks

Building a new generation of Insights leaders with strategic influence and leadership impact for a global drinks business.
We designed and delivered a 5 day residential experience for 75 participants from around the world. By collaborating with key partner agencies, we raised the standard of Briefing, Sources of Data, Storytelling & Impactful Presentations and Workshop Facilitation.

Client Impact

'75 people were trained on the new way to create and present Insights and the final 5 presentations from the training went on to be used as real insights and activations in the business.'

Client Impact

'75 people were trained on the new way to create and present Insights and the final 5 presentations from the training went on to be used as real insights and activations in the business.'