60
Paraffin people

Across 13 years and 1700+ projects, we’ve united innovation leaders, insight specialists, facilitators, designers, film-makers, coaches and content creators, and are now present in 13 countries with plans to expand further across Asia and Americas

500+
Collective Years

Sharp thinking. Global agility. Breakthrough creativity.

Pam Hamilton

Founder, Director

Author of The Workshop Book and Supercharged Teams, Pam is an innovation and capability expert with roots in FMCG Insights and ITV, who helps brands and businesses to harness and supercharge collective intelligence to create lasting commercial impact.
Supercharged Intelligence.
Breakthrough Creativity.
Capability Transformation.

Alison Darling

Head of Operations

Alison is Head of Operations, managing our talented team to ensure the perfect team for each project. She comes from a theatre and learning and development background and has been with Paraffin since 2013.
Supercharged Intelligence.
Breakthrough Creativity.
Capability Transformation. 

Sue Williams

Finance

Sue joined Paraffin in 2019, bringing over 17 years’ finance experience from the charity sector. She manages invoicing and budgets with precision—and is a passionate supporter of local community causes.
Attention to Detail.
Excel Master.
Patience. 

Project Leads

Henry Tucker

Project Lead

Partners with global brands to turn ideas into action across strategy, innovation and capability, bringing 25 years’ experience and expert facilitation to create clarity, build momentum and drive business impact.
Facilitation.
Strategy.
Design Thinking. 

Patrizia Sorgiovanni

Project Lead

Capability and transformation leader with experience at Pernod Ricard, GSK, HSBC, and Danone. Creates learning experiences that energise people, spark growth, and enable real change across teams and organisations worldwide.
Creativity.
Disruptive Learning.
Supercharged Teams. 

Madhura Krishnaswamy

Project Lead

Multi-disciplinary brand strategist and innovation leader with 25 years’ experience at Unilever, SEW-EURODRIVE & Kantar. Combines deep consumer understanding with fresh brand perspectives to deliver global impact.
First Principles Thinker. 
Pragmatic Dreamer.

Thea Roberts

Project Lead

Executive coach and transformation leader with senior FMCG experience across Food, Elite Sport and Consumer Health. Thea empowers people and teams to unlock potential, build capability, and create lasting personal and business impact.
Capability Transformation.
Leadership Impact.
Supercharged Teams. 

Coral McConnon

Project Lead

Front-end innovation specialist who’s partnered with over 30 brands across beauty, wellness, fashion, and finance. Coral sparks creativity, collaboration, and rapid innovation to tackle complex challenges and drive bold new ideas.
Breakthrough Creativity.
Stakeholder Inspiration.
Complex Projects. 

Callen Gerrits

Project Lead

Consumer insight and strategy specialist and coach with experience at Unilever and TNS. Fascinated by human behaviour, Callen helps brands uncover what drives people and translate those insights into effective action.
Consumer Co-Creation.
Science Meets Socials.
Coaching. 

Gráinne Gilsenan

Project Lead

Innovation specialist with 25 years at Diageo, SABMiller, Pladis, and Costa Coffee, Gráinne helps teams unlock creativity, embrace change, and build the culture and capability needed to drive innovation and growth.
Drinks Innovation. 
Breakthrough Creativity.
Innovation Capability. 

Rebecca Cameron

Project Lead

Innovation and brand expert with experience with Unilever, Diageo, Danone, and Tesco. Rebecca brings creativity, structure, and passion to every project—energising teams to crack challenges and deliver breakthrough ideas.
Immersive Experiences.
Fresh Creative Energy.
Consumer Co-creation. 

Lorna Heslington

Project Lead

Lorna’s 18 years in consumer research fuel a people-centred approach to insight, co-creation, and capability work. As a facilitator, she helps teams connect, navigate complexity, and make clear, confident decisions.
Consumer Empathy.
Creative Questioning.
Listening. 

Kelly Stevens

Project Lead

Consumer experience and innovation consultant with 20 years’ FMCG experience at Kraft, Mars, and Mondelez. Kelly blends R&D expertise with creative insight to turn human understanding into real-world innovation.
Fresh Creativity.
Design Thinking.
Facilitation. 

Sasha Radford

Project Lead

Global insight and brand strategist with 20+ years experience across Diageo, Unilever, IHG and Pernod Ricard. Sasha identifies cultural and emotional gaps that unlock opportunity—specialist in luxury and midlife women.
Consumer empathy. 
Global Nuance.
Decoding Luxury. 

 

Blanca Campbell

Project Lead

Global Innovation & Strategy Consultant with 20+ years transforming blue-chip brands across 35+ countries. Fluent in German, Spanish, and English.
Facilitation.
Insight-driven.
Strategic Innovation. 

Amber D’Albert

Project Lead

Strategy, insight, innovation facilitator. 20 years’ experience with FMCG and content icons. Amber combines creativity and emotional intelligence to design impactful culture and capability programmes.
Regenerative Leadership.
Capability Transformation.
Creative Facilitation. 

Tuula Rae

Project Lead

Organisational development and brand strategy consultant strengthening growth, customer experience, and operational performance for global brands through insight-led strategy, cross-functional leadership, and impactful change delivery.
Strategic.
Empathetic.
Transformative. 

Content and Creativity

Nicola Waterman

Content and Project Management

Strategic project manager skilled in research, engagement, and curation. Nicola leads initiatives such as Paraffin’s Project Bridge, bringing together communities and creative thinking to drive meaningful social and commercial outcomes.
Project Management. 
Community Consultation.
Creativity. 

Amy Swearingen

Content and Project Management

With 25 years in marketing and communications, Amy combines creativity and problem solving to unlock ideas, solve complex challenges, and deliver unforgettable client experiences.
Project Management. 
Agile Execution.
Fresh Creative Energy. 

Cathy Wood

Content and Project Management

With a creative foundation in visual arts and creative design, Cathy is a highly experienced event and project manager. She orchestrates highly complex international projects with precision, balancing creative vision with meticulous attention to detail.
Three steps ahead. 
Seamless Execution.
Unflappable. 

Matt Speak

Content and Project Management

Innovation coach and strategist with experience at Unilever, Diageo, and Novartis. Matt helps teams explore future opportunities, embrace creativity, and apply AI tools creatively to accelerate innovation and behaviour change.
Innovation Coach. 
Inspiring Content.
Creative AI. 

Chris Holt

Content and Designer

Designer and content creator with over 10 years’ experience in FMCG packaging and innovation. Chris crafts engaging brand experiences, blending creativity and strategy to tell powerful stories that bring brands to life.
Creative Agility.
Powerful Design.
Innovation. 

Sue Bellam

Content and Project Management

Sue blends 15 years’ innovation experience with a passion for people and ideas—helping brands like Unilever, Lego, and GSK explore trends, inspire change, and create impactful consumer insight content.
Foresight.
Inspiring Content.
Behaviour Change. 

Fiona Jones

Content and Project Management

Creative strategist with expertise in design thinking, innovation, and brand-building. Fiona has transformed FMCG and wellness brands and brings entrepreneurial flair, having secured investment on Dragons’ Den for her own venture.
Entrepreneur.
Creative Energy.
Inspiring Content. 

Kelly Laher

Content and Project Management

Consumer insight expert with over 18 years FMCG experience. Kelly combines strategic thinking, creativity, and communication excellence to deliver innovative solutions.
Consumer Insight.
Storytelling.
Innovation. 

Nic Monks

Technical Specialist

With a passion for both art and technology, Nic curates jewellery exhibitions, supports creative communities, and designs intuitive digital learning solutions that balance collaboration, clarity, and creativity.
Tech Fixer.
Designer.
Patience. 

Holly Allison

Social Media Coordinator

Holly is responsible for producing and designing content for Paraffin’s social media channels, coordinating activity across platforms and supporting with design on broader work.
Detail Oriented.
Creative Eye.
Patience. 

Kylie Allen

Designer

Visual strategist and designer with experience at PepsiCo, Unilever, Diageo, and Starbucks. Kylie excels at transforming complex ideas into simple, striking creative that delivers clarity, freshness, and world-class impact.
Powerful Design.
Gen Z Vibrancy.
Creative Agility. 

Julie Urbach

Designer

Graphic designer with nearly 20 years’ experience across agencies in South Africa and England. Julie transforms ideas into striking visuals, blending creativity, precision, and collaboration to deliver designs that inspire and perform.
Powerful Design.
Creative Agility.
Detail. 

Laurie Hastings

Designer

Laurie is a versatile designer, skilled in visual storytelling; delivered through clear layout composition, infographics and imagery. Laurie creates high-quality design solutions across a range of outputs, working within established brand identities or developing bespoke creative concepts.
Powerful Design.
Creative Agility.

Michelle Taylor

Designer

After years leading design at a global media agency, Michelle helps ideas take shape through clear thinking and bold visual storytelling.
Visual Clarity.
Collaboration.
Creative Direction. 

Jemima Compton

Designer

Graphic Designer and Presentation Specialist with 10+ years of experience across agency and freelance work, Jemima helps complex ideas make sense—through smart, story-led design and polished presentations.
Dopamine Design.
Story-Led.
Creative Confidence. 

Hannah Sossick

Designer

Experienced designer and visual communicator with a broad portfolio across global brands and start-ups. Passionate about creating high-impact visuals that tell compelling stories across branding, presentation design and printed collateral.
Well-executed Design.
Passionate Impactful Design.

Mireille Van Reenen

Designer

Cape Town–based designer and illustrator with experience across global markets. Mireille combines creativity, clarity, and craft to turn ideas into beautiful, functional visual solutions for clients in the USA, UK, and Africa.
Mural/Miro Design.
Creative Agility.
Premium Detail. 

 

Richard Evans

Designer

Graphic designer and illustrator with broad commercial experience across advertising, media, and government. Richard creates impactful visual solutions across multiple tools and platforms.
Creativity.
Impactful Learning Materials.
Powerful Design. 

James Durkin

Film Editor

James is a video editor and filmmaker that combines cinematic visuals with clear, engaging storytelling and thoughtful, high-quality video editing. He has reached millions of viewers worldwide across YouTube, LinkedIn and more. 
Inspiring Filmmaking.
Agile Storytelling. 

Fillipe Cardoso

Film Editor

With 10+ years of experience leading content strategy, Fillipe has produced over 400 podcast episodes, 50+ documentaries, and 1,000+ short-form videos across YouTube, LinkedIn, Instagram, and TikTok.
Content Creation.
Podcasts.
Editing.