How Paraffin Sparks Supercharge Innovation

Let’s face it: your team is talented, committed and full of ideas. But they also sit in the same meetings, read the same decks and speak the same internal language.

Creativity is elevated when you invite in outside energy — people who see the world differently, challenge your assumptions, and bring lived experience that your teams can’t access from behind a desk.

And the best part is the speed dividend. Outside voices accelerate insight and creativity – unlock new perspectives faster, through provocation, insight and creative collisions that drive new thinking, bigger insights and bolder ideas.

Paraffin’s 7-Sparks Model
We work with seven different types of Sparks. Each has a different role to play and can be harnessed in multiple ways through creative Sprint design.

Our diverse network of over 300 external experts, provocateurs and creatives, have been selected not just for what they know, but for how they think, provoke and inspire.

We also recruit creative consumers, for any brief, from anywhere in the world.

By combining different types of Sparks to tackle any business challenge we deliver richer, faster, more breakthrough thinking than any single lens alone.

What our Sparks bring
Sparks are not research respondents or guest speakers, they are active collaborators in the creative process.
Used well, they:

• Surface unmet consumer needs and highlight the hot culture trends
• Challenge internal biases and category conventions
• Co-create bigger, better, consumer-centric ideas
• Inject pace, confidence and creative bravery into teams

How we harness our Sparks ‘outside energy’

We build Sparks into our Sprint design to deliver impact with pace. Here are some recent examples:

• Edge consumers in NYC and LDN helping understand and shape the future of socialising and co-creating breakthrough ideas
• Social Influencers, collaborating with R&D to translate science into consumer friendly demos and language
• Luxury brand experts sharing what makes the luxury consumer tick and how to connect with them
• Spirits innovators generating ideas to present and build with clients in agile, sequential collaborations

Behind the scenes, we carefully recruit, brief, immerse and prime every Spark. That preparation is what turns inspiration into actionable output.
If you want to see further, think bolder and move faster, contact us for a 30min Sparks POV call where we will share our approach through recent case studies.