Codes of Luxury: Supercharging premium brand growth

To decode and embed how to build luxury brands across the marketing and agency community, in order to supercharge premium growth

FOCUS AND FUEL
A comprehensive luxury deep dive helped shape the codes of luxury: 50 brands, >100 documents, 14 agency consults, 5 luxury gurus, 21 internal stakeholder interviews

SPARKS
We engaged thought leaders in luxury from the world of design, experiential and PR from NYC, LA, Paris and London. We filmed interviews with brand builders from Hermés, Aston Martin, Chanel, LV and more, filmed to inspire and educate our senior client team.

AGILITY
We delivered multiple opportunities for creativity, engagement and learning including:

  • Co-creation workshop with agency experts
  • Decoding Luxury Podcast Series
  • Codes of Luxury
  • Launch Cascade events for 300 marketeers and agencies

OUTPUT
1 Luxury Marketing Playbook, 7 inspiring films, 11 podcast episodes, 2 in-person workshops, 2 launch cascades events

 

'Congratulations on an amazing Luxury Summit. Now having an actionable framework as we continue to build the equity of our brands will be critical for the long-term growth of our company'
'I know all the work that went into it, and it was evident in the output. As a brand guy I also appreciated how you set it up as a campaign, getting people excited with the snackable AI content over a sustained period.’
To find out more about this case study or discuss a new project with us
Contact Us

Related Case Studies