Shaping the Future of a Food Category
To mobilise a global business behind a shared future vision to restore category leadership and then collaborate to deliver bold, disruptive innovation
FOCUS AND FUEL
We brought foresight to life in immersive ways to disrupt thinking and create a shared vision of the future.
We designed immersive trend experiences in multiple cities to inspire creativity
SPARKS
We invited subject specialists – including an endocrinologist, anthropologist, and professor of microbiome and psychiatry – to stretch the group’s thinking about future possibilities
GLOBAL AGILITY
We designed and led sequential Disrupt Innovation workshops in Paris, London and NYC over 4 months
OUTPUT
250 Consumer interviews, 1400+ Early ideas, 35 Prioritised ideas
‘The insights and innovations generated have been phenomenal. It's been an eye-opening experience for everyone involved’
‘Unparalleled level of creativity and collaboration. The results speak for themselves’
‘The collaboration and innovation we've experienced here are unmatched. This has set a new benchmark for our future projects’
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