Consumer Segment Understanding through an Immersive Event
To immerse teams in their consumers’ world to unlock deeper understanding of new consumer segmentation across global business
CONSUMER LED
For 5 consumer segments we mined quantitative and qualitative data, to get to know the consumer types and what they care about
IMMERSIVE EXPERIENCE
We created a 2-day fully immersive experience in a single event space, taking 99 participants on a voyage of discovery as they travelled the world visiting and experiencing the homes and lives of 5 consumers
GLOBAL AGILITY
For scale impact, we delivered a Playbook for over 30 Business Units to run their own discovery events across 2025
Over 1000 ideas and opportunities for current and future projects were sparked and captured during the event
OUTPUT
5 consumer segments brought to life, 99 team and agency participants, 16 infographic posters, 6 films for each segment
‘This has been an absolutely brilliant event.’
‘We are absolutely thrilled. A huge thank you to you all for a mammoth effort which really paid off in a very impactful session. I’ve rarely seen so much engagement and smiling faces as we had last week.’
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