Engaging a Global Business to Embrace a New Digital Platform
To launch and embed a new data sourcing platform, as the single source of data across a global business
EMOTIONAL ENERGY
User Interviews provided 5 key insights that drove a highly empathetic, engaging narrative, positioning the new tool as an essential ally, not just another system.
DIGESTIBLE CONTENT
We created a Bot character identity to help humanise the system as a friendly ally, not a complex system.
A clear compelling story story was introduced with a short, animated film.
A highly interactive conference experience with teaser & looped animations and interactive elements.
LASTING IMPACT
A Stakeholder Cascade Pack equipped leaders with everything they needed to support their teams, address concerns, and drive ongoing engagement.
OUTPUT
5 stages of awareness-building and impact, 3 time-zones for drop-in sessions, 1 festival event with record attendance and engagement
‘The best internal campaign the company has EVER had.’
‘Graphics and video reflected our brief and were delivered in a fresh, relevant way.’
‘Great project management, great quality outputs and amazing team to work with.’
Project was nominated British Data Awards’ Data Transformation of the Year 2024
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