Agile Spirits Pipeline – Brief to BASES In 7 Weeks
To accelerate innovation pipeline development by outsourcing front end ideation to our specially recruited Sparks Ideators, delivering winning concepts with pace
FOCUS AND FUEL
From the brief we developed 9x innovation start-points framed as How Might We? Questions and stimulus to inspire and stretch thinking
SPARKS
We recruited 4 expert Sparks with deep category and innovation experience, based in 3x key markets, to generate 50 bold innovation ideas
GLOBAL AGILITY
We ran two sequential ‘Supercharged Ideas’ 3hr online workshops with the core client team to team share, build and strengthen ideas. From 20 selected ideas we crafted concept for BASES testing.
OUTPUT
20 crafted concepts for testing
‘The results from BASES were phenomenal! Insanely good!’
‘We are delighted with the project and wouldn’t hesitate to work with Paraffin again’
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