China Culture-driven Blockbuster Innovation for Global FMCG
To win in China by bringing local cultural influencers and provocateurs together with global and local teams to co-create breakthrough ideas
FOCUS AND FUEL
We created rich innovation territories and assigned these to innovation squads with global and local teams
We immersed the squads in Chinese consumer culture, trends, and unmet needs – to fuel disruptive creativity
SPARKS
We recruited influencers and provocateurs to stretch thinking for each innovation territory including Positive Ageing Influencers, Design Experts, Smart Home and Fragrance Experts
GLOBAL AGILITY
We designed a 6-week sprint with three phases – Rewind, Immersion, and Ideation, finishing with a 2-day workshop in Shanghai
OUTPUT
20 consumer-centric, culture-led, crafted concepts for testing
The project won an internal award for breakthrough and agility
'Our concept got validated as superstar!’
‘We wouldn’t have achieved this without your help combing through insights and stretching our thinking every step of the way’
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