Science Meets Socials: Demystifying Science for Consumers
To bring R&D and influencers together to co-create compelling demos and claims language for a complex new haircare technology
FOCUS AND FUEL
We asked all participants to complete a prep work task to seek alternative category demos on socials that demonstrated science made simple and excellent storytelling
SPARKS
We engaged four Sparks – key influencers as co-creators, under strict NDA. Each brought a unique fresh perspective and their own ideas to contribute.
AGILITY
We brought the Sparks together with the client R&D and brand teams for one day of co-creation. The science was shared by R&D on the day with lively Q&A dialogue. The Sparks were rotated amongst teams to maximise their impact.
OUTPUT
4 Final Elevator Pitches, 58 Potential Technology Names and 5 TikTok style demos
Fantastic group to work with and brought fresh thinking and creativity to our workshop to create desirable language and demos. This work fed directly into the creative campaign brief for the innovation launch.’
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