Case Studies

China Culture-driven Blockbuster Innovation for Global FMCG

To win in China by bringing local cultural influencers and provocateurs together with global and local teams to co-create breakthrough ideas

Agile Spirits Pipeline – Brief to BASES In 7 Weeks

To accelerate innovation pipeline development by outsourcing front end ideation to our specially recruited Sparks Ideators, delivering winning concepts with pace

Shaping the Future of a Food Category

To mobilise a global business behind a shared future vision to restore category leadership and then collaborate to deliver bold, disruptive innovation

Science Meets Socials: Demystifying Science for Consumers

To bring R&D and influencers together to co-create compelling demos and claims language for a complex new haircare technology